How to Find Out if Your Copywriter is Good
If you're interested to make money online, you're going to have to have a website. That site must be well written, particularly if you're hoping it will generate an income. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is qualified to create the text for your site. An expert copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Evidently, however, not every copywriter is as effective as every other copywriter. Some have great talent. Some, on the other hand, don't have any but are trying their hand at copywriting as someone told them that online writing would be a cinch. The following are some ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own website? Any copywriter worth employing is going to have his or her own site that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are building? Pay attention to the copy used on this site also. If there are several grammar errors and typos, this is a bad sign.
How favorably do you respond as you read the copywriter's own web copy? This goes beyond the simple discovering of grammatical and syntax mistakes. Do you have any kind of emotional reaction to the copy on the website web site? Does it make you like the the copywriter? Does it make you want to follow up and learn more about the writer? Does the website copy make you want to jump to employ them immediately? Does the website copy make you feel like you should click away? Does it cause you to feel angry? These are all important reactions and you should heed to them.
Perform your background research on the writer. Try searching for reviews on online discussion boards and independent sites. It's very likely that the only reviews you are going to find on the writer's web site are going to be good. Search online for the copywriter's name to discover if there are any reviews or personal testimonials that are not run and can't be falsified by the writer you are checking up on. Look closely at these reviews and recommendations. Ask the writer to give you a few references. See to it that you follow up and really contact those references so that you can obtain an honest opinion from them.
Be sure you spend some time going through the samples furnished by the writer. It is a good idea to inquire about samples beyond those that are displayed on the website. This is especially important when you're trying to hire a writer who claims to be an expert in a certain field. If the writing sounds like a regurgitated Wikipedia article, you better find another copywriter.
You have several options available to you when you're trying to see whether or not to hire a copywriter. You should do some homework and find out more about the writer in terms of his or her integrity, reputation and personal character.